Who we are

We exist to leverage our collective knowledge of the hospitality industry to create value for our members and give back to the community.

We are open to anyone who currently works in or wishes to work in the hospitality industry. Our stakeholders are diverse and comprise: shareholders, suppliers, industry experts, franchisors and franchisees who operate in the Hotels and Food & Beverage sectors.

• To provide advisory, education and networking opportunities for members
• To leverage our collective knowledge of the hospitality industry to create value for our members
• To offer our members a buying platform through which they can benefit from immediate cost savings
• To create a network of sponsors who are genuinely invested in delivering excellent services to our members
• To inspire the next generation of industry leaders inside and outside the community
• To be a self sustaining, fundraising entity which commits to regular donations to charitable institutions
• To develop an Alliance model that follows best practice

We operate in a culture of trust and create a sense of belonging so that our members can benefit from our services in a productive and creative environment.

We are an organisation with a conscience and a soul. In all our interactions, we are guided by our values and mutually beneficial aspirations.